When I was hired to manage a cannabis dispensary, I didn’t know I would need to do updates to the website, or manage the marketing of the cannabis dispensary.
I told the owner of the cannabis dispensary that marketing and web design was not my forte’, and he told me not to worry.
He had a marketing company he used for all the cannabis dispensaries. He gave me the information for the online marketing company and asked me to give them a call. I was able to set up a few special sales just for our cannabis dispensary, and I needed to talk directly to the online marketing cannabis dispensary specialist that handled our account. I told him my store number and gave him my personal information and then told him when I had special location sales. He was easy to talk to and told me when the changes would go live on my cannabis dispensary website. I then asked him about special marketing just for my location. People had forgotten we were there, now there were more cannabis dispensaries in our area. I wanted to get people back into our location. He told me he would put more ads on social media and he would also do some extra SEO that would guide people to my website, and information about online ordering when they were looking for local cannabis dispensaries. Within a month, we had three previous customers come back, and I had gained two new customers. I thought too that our customer acquisition was growing because our budtenders were new and more friendly.